Our Marketing Plan Property Signage We'll admit a yard sign is pretty basic, but studies still show that it is 3rd largest source used by buyers when finding a home (right behind their real estate agent and the internet). Our Prudential yard sign, sign riders, directional arrows and even in-the-home feature cards will promote your home 24/7, directing buyers to the office or web for more information. Marketing to Real Estate Professionals Your home needs to capture the interest of selling agents. If the agent is not motivated to show your home, their buyers may never see it! We can reach out nationally to the Prudential network and locally through the multiple listing system and private broker receptions to get your home noticed. Open Houses We've combined the best of old and new media to attract people to your open house. Our methods include on-site visuals such as 'open' signs and balloons to attract drive-bys, traditional methods like an open house time/date in the St. Louis Post Dispatch or Suburban Journal, and online open house search engines including DiscoverStL.com, STLtoday.com, and OpenHouses.com. Print Advertising We make use of traditional print advertising to drive people to the web. Why? Because once online we can track these buyer prospects and report back to you our success. You can catch our billboard-style ads in the St. Louis Post Dispatch and Suburban Journal promoting our online ventures. Magazine Ads Published by the St. Louis Post Dispatch, Your Next Home is a glossy, full color magazine that is available in grocery stores, restaurants, and real estate offices across the greater St. Louis area. Prudential Select Properties is the only company to have an exclusive section, devoted to highlighting homes listed with our company. Your home can be featured here each month until it sells! This publication tends to be more effective than typical newspaper advertising because it has a longer ‘shelf life’ and serves as a lasting resource for serious home buyers.

Direct Mail Campaigns
Full color, glossy postcards will be sent to your neighbors and surrounding neighborhoods announcing that your home has been ‘just listed.’ Quite often purchasers are found in the immediate area because neighbors know the benefits of living nearby and are quick to tell others who’d they’d like to liver closer to them.

Property Business Cards
Ask your agent about our property business cards. These cards feature a photo of your home and property details so you can distribute them to friends and family. They can also be available as a take-away for showings and open houses.

Home Feature Brochure
Full color brochures will be available at your home as a take-away piece for showings, drive-bys and open houses.

Online Exposure
More than 3 out of 4 home buyers use the Internet to find their new home according to a study by the National Association of Realtors. This data shows a significant shift away from print to online resources. Because of this, we have spent the last several years positioning ourselves as an online leader through our web-based systems, online relationships and dynamic marketing initiatives.

Online Showcase
Your home can be showcased on DiscoverStL.com with the following features:

• Multiple photos of both interior and exterior
• A banner highlighting property features
• Community information for school and demographics
• Mortgage estimator
• Mapping powered by Google and featuring satellite and street map views
• Buyer's online shopping features such as saving, emailing, printing, info request, and showing scheduler
• Facebook sharing options.

IDX for Online Distribution
Although 'IDX' doesn't sound very exciting, it actually is. Using the power of Internet Data Exchange (IDX) we can make your home not only available to local realtors via the MLS, but we can push it to other websites as well. Our website. Competitor’s websites. Local websites. National websites. Although your home will be available on hundreds of sites we’d like to highlight a few:

• DiscoverStL.com This is the Prudential Select Properties site where we will feature an online showcase of your home, as mentioned above. Our primary goal is to drive local traffic here and we do this through our print advertising and by securing placement on major search engines.
• STLtoday.com. The St. Louis Post Dispatch website, STLtoday.com, is the most visited St. Louis website. We'll make sure to not only post your home here, but feature it so it rises to the top of search results. The posting will include photos, general information, upcoming open house date and any inquiries will be sent directly to your agent.
• Craigslist St. Louis.. Craigslist features online classified advertisements so your agent can post your home there featuring photos and information.
• Prudential.com.  Advertised online and on television, our national web site is a significant source of buyer prospects. Your home will be showcased here and use registration forms to capture prospects.
• Realtor.com. Trulia. Zillow.These are the big three in real estate websites and we make sure your home is searchable on each. With the popularity Zillow has begun receiving in the last few years we've secured featured placement for all of our listings.

The Select Response System
What happens when someone makes an online inquiry on your home? Will the potential buyer get a fast response? Any online interest on your listing from your listing instantly generates a text message to your agent's cell phone.

Marketing Results Reporting
It's not enough just to market your home. We want to provide you with results. With Prudential Select Properties you’ll receive consistent updates about your home’s showings, open houses, online activity and comparable market activity in your area.

• Showings Reports. Whenever your home is shown an online feedback report will be sent to the showing agent to record their buyer’s reaction to your home, the list price and condition. Each of these feedback reports can be emailed to you from your agent.
• Open House Reports. Your agent can provide you with an open house report detailing the number of visitors that attended your event, how they found your home’s open house information, and the number of visitors that expressed interest.
• Print Marketing Reports. Your agent can provide you with a monthly report detailing any print marketing done on your home including ads, postcards and brochures.
• Online Activity Reports. Weekly reports of online activity will be emailed to you detailing how many times your property has been listed in search results, how many visitors have looked at your home online and how many visitors have saved. Get detailed information from Prudential.com, Yahoo Real Estate, Trulia, Zillow and DiscoverStL.com.
• Competition Reports. It’s important to know the activity of comparable properties. That’s why you’ll receive a weekly emailed report that shows properties listed near you and any price or status changes they may have undergone.